We take a look at recent newsjacking by Sony and Four Lads in Jeans, then discuss how small businesses can use newsjacking in their marketing.

The UK’s roadmap to ending lockdown will once again change consumer behaviour. Are you ready for your customers’ new trends and behaviours?

Learn how Tommee Tippee uses customer stories to create a bold marketing campaign and how you can do it too.

Paul Whiting of PW Does shares his insights on the infamous H&M dress on Drag Race UK and what marketing lessons you can learn from it.

From Weetabix and beans to beer and chocolate. How to make brand partnerships work.

What you can learn from Bloom & Wild removing red roses for Valentine’s Day.